UGC MANAGEMENT
User-Generated Content (UGC) is a key element of modern marketing, enabling brands to connect with audiences in an authentic and engaging way. However, simply paying creators to produce UGC isn’t enough - it needs to be strategically integrated into a well-defined strategy that aligns with your brand’s objectives, maximises performance, supports your broader marketing goals as well as being created to excel in your paid media campaigns.
I manage the entire UGC process from start to finish. This includes developing content strategies, briefing and selecting the right creators, and collaborating with them to ensure the content meets your brand’s standards. I oversee the feedback loop, constantly analysing performance, identifying what works, and refining creatives for continuous improvement.
By integrating UGC into a strategic approach, I help turn authentic content into high-performing assets, boosting engagement, trust, and ultimately your ROI with both organic and paid media campaigns.
My APPROACH
STRATEGIC CONTENT OPTIMISATION
Drawing on my knowledge of paid media performance, I carefully curate and optimise UGC to ensure it fits seamlessly within your paid ad campaigns. I know what creative elements, such as hooks, storytelling, and calls-to-action, will resonate best and drive conversions.
SEAMLESS INTEGRATION WITH PAID MEIDA
UGC is most effective when it works hand-in-hand with paid media campaigns. I ensure that the UGC content is seamlessly integrated into your campaigns, maximising its potential to boost performance and deliver results.
PLATFORM-SPECIFIC TAILORING
Content that works on TikTok may not have the same impact on Facebook or Instagram. I tailor UGC for each platform, ensuring that it aligns with the specificities of the platform while supporting your broader campaign strategy.
FULL PROCESS MANAGEMENT
I manage the entire process from start to finish, handling everything from content strategy and creator sourcing to briefing, reviewing, and optimising performance. This means you get high-quality, data-backed content that seamlessly fits into both organic and paid campaigns.
My experience in paid media has given me a deep understanding of what creative elements drive conversions, allowing me to strategically manage UGC campaigns for maximum impact. I know exactly which types of content perform best within paid media, and how to tailor UGC to complement broader campaign objectives. By delivering relevant content with a compelling hook and clear, persuasive call-to-action specific to each platform, I ensure that every piece of content enhances campaign performance.
(sales objective)
£14
ROAS
5%
CTR
(awareness objective)
249k
Post Engmnt
Thruplay Rate
13%
+ 47%
Organic Followers
+ 54%
Post Interactions
Besides the benefits of using UGC within paid media strategies, the use of UGC and creator content on organic social platforms is key to warming up and engaging audiences already interested in the product or service. By showcasing authentic, relatable content, it builds community, nurtures relationships, and fosters trust. This not only strengthens brand credibility but also bridges the gap between aware users and those ready to convert, driving sustained growth and encouraging long-term connections with the audience.