UGC MANAGEMENT
User-Generated Content (UGC) is a key element of modern marketing, enabling brands to connect with audiences in an authentic and engaging way. However, simply paying creators to produce UGC isn’t enough—it needs to be integrated into a well-defined strategy that aligns with your brand’s objectives, maximises performance, and supports your broader marketing goals.
Content that works to engage your audience organically won’t always be the same content that drives interest and conversion within paid media campaigns. That’s why I oversee the entire UGC process, ensuring the content is tailored for both organic and paid strategies.
I manage the entire UGC process from start to finish. This includes developing content strategies, briefing and selecting the right creators, and collaborating with them to ensure the content meets your brand’s standards. I oversee the feedback loop, constantly analysing performance, identifying what works, and refining creatives for continuous improvement.
By integrating UGC into a strategic approach, I help turn authentic content into high-performing assets, boosting engagement, trust, and ultimately your ROI with both organic and paid media campaigns.
My APPROACH
STRATEGIC CONTENT OPTIMISATION
Drawing on my knowledge of paid media performance, I carefully curate and optimise UGC to ensure it fits seamlessly within your paid ad campaigns. I know what creative elements, such as hooks, storytelling, and calls-to-action, will resonate best and drive conversions.
SEAMLESS INTEGRATION WITH PAID MEIDA
UGC is most effective when it works hand-in-hand with paid ads. My experience with paid media strategy ensures that UGC is seamlessly integrated into your campaign, maximising its potential to boost performance and deliver results.
PLATFORM-SPECIFIC TAILORING
Content that works on TikTok may not have the same impact on Facebook or Instagram. I tailor UGC for each platform, ensuring that it aligns with the specificities of the platform while supporting your broader campaign strategy.
FULL PROCESS MANAGEMENT
I manage the entire process from start to finish, handling everything from content strategy and creator sourcing to briefing, reviewing, and optimising performance. This means you get high-quality, data-backed content that seamlessly fits into both organic and paid campaigns.